Category Archives: Content in Context
Adapting to the Virtual World
When the pandemic struck nearly a year ago, my role in ministry was focused on encouraging media teams through a workshop experience in a single location. Much of that has now changed. Virtually (literally), workshops today are being held online with participants coming from any corner of the globe. As long as there is internet access, a common language, and reasonable time zone differences, learning can occur.
Such is the case for me during the month of February. The past few months have been spent transforming the Content in Context workshop to a virtual environment. This required much learning (and I’m still not done yet). Now I’ve reached the point where the first Media Strategy Workshop will be conducted with selected ministry teams interested in incorporating media into their strategies. The workshop consists of 8 modules, 2 a week over one month. Pray for an uninterrupted experience for the teams that join so they can focus on the workshop itself.
Working virtually has become the norm for us these past months. It has become clear that as my ministry expands to many different parts of the world, my location becomes less of an issue. This expanded role no longer fits the visa requirements here in our current country of residence. As a result, Barb and I have made the decision to return to our home country. I will be continuing my ministry in developing media teams from this new location. We anticipate arriving back in April 2021.
Over the past few months, I’ve continued to compose songs that help communicate the gospel. There is now a four-song suite introducing the Gospel Story available for listening on SoundCloud. The lyrics to the songs are also available in PDF format here. It is my prayer these will give listeners a deeper appreciation of the gospel.
A First Visit
The end of October ushered in a visit to a country in South Asia, a region of the world I had not visited until now. At the invitation from a member of the FEBC International family, I spent nearly two weeks working with media teams in one of our more challenging parts of the world. The planning for this visit started last February with several hours spent on arranging permissions and travel for such a visit.
I was invited to lead a Content in Context workshop for teams who prepare content in a wide range of formats, including audio, video, and even print, in the language of the people in their region. The workshop explored what the teams know about their audiences with the opportunity to discover how that knowledge can make it easier for their messages to deliver value. By the end of the three-day workshop, each team had developed plans for future productions. Even in these difficult places, today’s media platforms are available to deliver content to audiences in their immediate area. The choices are growing and at times present some unexpected challenges.
Language was a challenge during the workshop. To help improve the understanding of the large group sessions, my presentations were also translated into the local language. Some teams conducted their discussions in both that language and English. Other teams worked together exclusively in their local language. Our local director and I moved around among the teams to assist them as needed. The team discussions were so enthusiastic, it was sometimes difficult to break away.
My hosts also made arrangements to visit some of the nearby points of interest in the city and surrounding countryside. These visits were valuable to learn something of the history of the area. It also gave me the opportunity to experience some of the local music that makes up a strong element of the culture. These experiences helped me appreciate just how diverse the people are in this part of the world, something I hadn’t anticipated before I arrived.
I’m now back in Indonesia while those teams are pursuing their new projects and plans. I’m in contact with several as questions arise and initial steps are taken. They so warmly offered their thanks that I was willing to join them for this visit. Some new friendships were made along the way.
Please uphold these teams as they take their next steps to more impactful content for their audiences. Pray that these new initiatives will invite and engage listeners to follow Jesus. One teacher, after listening to FEBC and joining a seekers’ conference had this to say:
“I am a teacher in a local religious school and I teach the Law of Moses to youth,” describes one attendee. “This four-day Bible study has really turned me upside down. Now, I have a complete picture of the law and grace in my mind. I feel comfort and joy in my spirit and would love to share this experience with my students.”
Update from Africa
September started off quickly (it’s October already!) with a visit to Kenya in Africa where I participated in the AbR Media continent-wide biennial convention. AbR Media is a network of international media ministries operating across multiple countries in
Africa. Its efforts include training for local media teams, research to guide these ministries, and content resources to empower them to reach audiences with their messages of hope.
At different times during the week-long event, I had several opportunities to introduce delegates to the Content in Context workshop. This three-day workshop and strategy event I facilitate helps production teams discover how to deliver their messages to their intended audience with greater impact. The sessions introduced teams to what they could expect if they chose to host a workshop in their area. They were able to try out some of the tools that are core to the workshop process.
As a result of the presentations and the conversations that followed, delegates from 4 different organizations expressed interest in joining a workshop. I also had conversations with a Christian media college in Tanzania. We agreed to explore how the workshop concepts could be woven into their media communications curriculum. They may also train team facilitators from among their students. This could pave the way for a sustainable approach to offering multiple workshops in Africa. I am now following up these contacts to explore how to offer some workshops next year.
I also worked alongside several media trainers who serve teams on the continent. In a workshop conducted just prior to the convention, several of us assisted teams to address content and fundraising issues in their ministries. Working alongside these talented professionals, I also gained new ideas and approaches to improve the workshop. Their contributions help increase the value of the workshop across a greater number of cultural perspectives.
Even though I am not as involved in the FEBC ministries in Africa these days, it is still a privilege to connect with current and even new members of our expanding ministry on the continent. In recent years, through the efforts of FEBA Radio South Africa, several radio station projects have either been revived or started. In addition to the ministries in Malawi and northern Mozambique, new stations are being supported in Mali and Chad. The recently appointed director of FEBA Zimbabwe was also part of the group. Prior to the convention, these FEBA managers came together and created the FEBA Africa Leaders group to coordinate their efforts. I was able to join them for a few of their sessions, reviving relationships from my Africa days as well as meeting several of the new leaders.
I am grateful for the opportunities to interact and engage with the work God is doing through media in Africa. He is continuing to lead Africans to Himself. It is a surprisingly young continent where the median age in many countries is below 20 years. It is critical to offer content that will engage the younger generations. Please continue to pray for wisdom for FEBA Africa leadership as they support local efforts in these ever-changing environments.
Cambodia Workshop is Next
My main responsibility with FEBC is to encourage our teams around the world who create the content that shares messages of hope and love with their specific audience. One of the primary ways I do this is through a workshop I’ve developed called “Content in Context“. This workshop brings local teams together in various locations to consider and expand what they know about their audience. They discover how to apply this knowledge to their productions so they can more effectively inspire people to follow Jesus. This is not just for FEBC teams but also for other ministries that prepare content for FEBC stations.
The next scheduled workshop will be in Cambodia where FEBC operates an FM radio station called Krusa FM. They broadcast to the capital city of Phnom Penh and are also streaming over the Internet. They recently started to set up FM repeaters in other cities to extend the coverage across the nation. Their overall theme as a family radio station is to help families live and experience the love of Jesus.
Recently, I shared an introduction to the workshop with the FEBC programming team and several other ministry partners. What was supposed to be an hour long presentation extended beyond that as there were many questions and discussion about how the workshop could benefit them. I was encouraged with the responses from the different teams. I am working with the FEBC director in Cambodia to conduct the full workshop during the week of July 29. Registration is now open for the teams to sign up.
Please be praying for this workshop in the coming days:
- Pray for the FEBC team as they plan to host the workshop at their headquarters in Phnom Penh. There are many details to sort out to accommodate the 25 or so participants from several teams for the 3-day event.
- We are grateful to learn that the funding needed to host the workshop has now been allocated so that the costs can be covered for participants.
- Pray for the teams that are coming. Soon they will receive their homework assignments to prepare for the workshop. Pray that this discovery work will further raise their interest in the workshop and prepare them for what’s ahead.
- Most participants do not speak English. The workshop materials are currently being translated into the local Khmer language. Pray that these translations will convey better understanding of the content of the workshop.
- Each team needs a facilitator to guide their individual team discussions. Because of the language issue, we are planning to train a facilitator from each team. Pray that God will lead us to bilingual facilitators to assist the teams.
The teams will appreciate your prayer during this event. It is a time for them to listen and probe how they can better present their messages so their audience will become more inspired by what they hear and be drawn to follow Jesus.
Bali Workshop Empowers
FEBC Indonesia conducted the first of a series of Content in Context workshops earlier this month in Bali, near its local Heartline station on the island. The teams learned more about individual audience. They explored creative approaches to producing new content. They also discovered ways to make their messages more appealing to those they want to reach.
The workshop included four teams from the region. A local church association hosted the event at their headquarters since they already have a team of producers working with the station. In addition to the Heartline station team, there was also a group of station managers from another radio network. With the help of a translator for the presentations and several handouts already available in the national language, the teams were able to absorb and apply the concepts to their content planning.
There were several encouraging ideas that surfaced during the course of the workshop. One team is planning to start a radio drama series to model values for the families listening to the station. Another team had been collecting responses from their audience for several months but struggled with how to interpret what they had. The workshop gave them insights into learning more about their audience from the data. One team member shared how the workshop helped her team relate better to the audience. It also impacted her personally, helping her think of new ways to share her faith with her family.
The next workshop in the series is scheduled for this week in Samarinda, located on the island of Kalimantan. Teams living in the reach of FEBC Indonesia’s station will be joining. Please pray for the media teams now as they prepare for the three day event.